From Ideas to Experiences That People Remember

In a region where brands are constantly competing for attention, being visible is no longer enough. People remember how a brand made them feel, the story they connected with and the experience that stayed with them long after an event ended.

This is the space where Khaled Tawil and E3 Consults are making their mark.

Operating across Amman and Riyadh, with collaborations extending into the UAE and wider GCC, E3 Consults has developed a distinctive position as a creative PR and experience agency. Its work brings together strategic public relations, talent management, creator partnerships, events, brand activations and creative concepts.

But behind the agency is a bigger idea. It is the belief that successful communication should feel human.

For Khaled, creativity is not simply about producing something visually impressive. It is about understanding people, culture, brands and the moments that can bring them together.

That philosophy has helped E3 evolve from an agency focused on projects into what it increasingly sees as a regional creative connector.

A Journey Built Through Experience and Persistence

The story behind E3 Consults did not begin with a desire to simply launch another agency.

Khaled Tawil brings years of experience across events, marketing, destination development, brand strategy and public relations. His professional journey has involved working with different stakeholders, managing complex projects and understanding what it takes to transform an idea into an experience that works in the real world.

That experience became an important foundation for E3.

Public company information describes E3 as a creative powerhouse focused on bespoke projects, innovative concepts and experiences that go beyond conventional expectations. The company was established in 2022 and has since built its presence from Amman toward wider regional markets.

The journey has naturally come with challenges.

Building a boutique agency in a competitive creative industry requires more than good ideas. It demands relationships, trust, patience, adaptability and the ability to deliver when pressure is high.

For Khaled, every project has become part of that learning process.

Each client brings a different expectation. Each audience responds differently. Each market has its own culture. The ability to understand those differences has become one of the most important strengths behind E3’s approach.

Why E3 Consults Looks Beyond Traditional PR

Traditional public relations often focuses on visibility, media coverage and communication.

E3 takes a broader view.

Its work combines PR with talent, creators, events, brand experiences and creative concepts. This allows the agency to look at a campaign from several angles instead of treating communication as a single channel.

A brand launch, for example, can become more than a press announcement. It can become an experience involving creators, media, personalities, entertainment and carefully designed moments that encourage people to participate.

This approach has become increasingly relevant across the Middle East, where audiences are highly connected and brands are looking for more authentic ways to build relationships.

E3’s own positioning reflects this philosophy. The company describes its work around creative energy, bespoke concepts and experiences designed to resonate beyond the moment itself.

That is also where Khaled’s role becomes important.

His journey reflects an understanding that creativity needs structure. A strong idea needs strategy. A successful event needs execution. And a memorable campaign needs to understand the people it is trying to reach.

Turning Regional Moments Into Meaningful Campaigns

E3’s portfolio reflects the diversity of the markets it operates in.

In entertainment, the agency has supported major moments including PR activity surrounding Najwa Karam’s concert in Amman and Yazan Al Saeed’s first concert in the city.

These projects demonstrate the importance of coordination between artists, media, audiences, partners and event teams.

In the automotive sector, E3 has also contributed to regional launches involving BYD and DENZA, supporting PR, talent and influencer engagement in Jordan.

Such campaigns require more than publicity.

They require an understanding of how global brands can communicate locally without losing their identity.

That balance between international brand positioning and regional cultural understanding is becoming increasingly important as global companies expand their presence across the GCC.

The Rise of Talent and Creator Management

One of the most significant developments within E3 has been the expansion of its talent and creator management work.

The agency’s collaboration with TapTap Send Jordan is an example of this direction. E3 worked on talent sourcing, creator partnerships and campaign coordination to help connect the brand with relevant personalities and communities.

The project also reflects a wider change taking place within influencer marketing.

Follower numbers alone no longer tell the complete story.

The right creator is not necessarily the person with the biggest audience. The stronger choice may be someone whose community trusts them, whose values match the brand and whose personality makes the campaign feel natural.

E3’s approach places greater emphasis on cultural fit, audience relevance and authentic relationships.

For Khaled, this represents another step in the evolution of the agency.

The goal is not simply to put brands in front of people. It is to create connections that feel credible.

Creativity Meets Regional Understanding

Operating across Jordan and Saudi Arabia gives E3 an interesting perspective on the changing regional landscape.

Amman has a strong creative and cultural identity, while Riyadh has become one of the most dynamic markets in the region, with entertainment, hospitality, lifestyle and business opportunities developing rapidly.

For an agency working between these environments, understanding the differences matters.

A concept that works in one market may need to be adapted for another. Audiences change. Cultural expectations change. Even the way people respond to brands can vary significantly.

E3’s regional experience allows it to approach projects with this understanding.

Its work across entertainment, hospitality, lifestyle, fashion, automotive and consumer brands has helped create a broad creative foundation.

Rather than limiting itself to one industry, the agency continues to explore where creativity, culture and commercial opportunity intersect.

Building Relationships That Go Beyond Campaigns

At the centre of E3’s journey is something that cannot easily be measured by campaign reports.

Relationships.

The agency has built connections with brands, artists, creators, venues, media personalities and regional partners. These relationships can become the foundation for future collaborations and new opportunities.

This relationship driven approach is particularly important in the creative industries.

A successful event may last one evening, but the relationship created around that event can continue for years.

A creator partnership may begin with one campaign but develop into a long term brand relationship.

A brand launch may create awareness, but the experience can open doors to future projects.

This long term perspective is one of the qualities that separates a creative agency from a simple service provider.

E3 is positioning itself as a partner that can stay involved from the first idea to the final execution.

The Vision Behind the Next Chapter

E3 Consults is now entering a stage where its ambitions extend beyond individual projects.

The agency aims to strengthen its presence across Jordan, Saudi Arabia and the UAE while continuing to expand throughout the wider GCC.

Its future direction includes strategic PR, talent and creator management, brand experiences and creative collaborations.

The opportunity is significant.

The GCC is experiencing a powerful transformation in entertainment, hospitality, tourism, lifestyle and consumer culture. As new destinations, brands and experiences emerge, the demand for creative companies capable of connecting businesses with audiences will continue to grow.

For Khaled Tawil, that creates an opportunity to build something that is not simply defined by the number of campaigns completed.

It is about building a reputation for ideas that matter.

Curating Moments That Matter

The phrase behind E3 Consults, Curating Moments That Matter, captures much of the philosophy behind the journey.

In a fast moving digital world, attention is temporary.

Experiences are different.

A powerful event can become a memory. A meaningful collaboration can become a relationship. A well executed campaign can change how people see a brand.

That is the space E3 is trying to occupy.

Khaled Tawil’s journey shows that building a creative business requires more than imagination. It requires resilience, regional understanding, strong relationships and the willingness to keep evolving.

From its foundations in Amman to its growing presence in Riyadh and the wider GCC, E3 Consults is creating its own path in the regional creative industry.

Its story is still being written.

And if its current direction is any indication, the next chapter may be defined by bigger collaborations, stronger regional influence and experiences that continue to bring brands, people and culture closer together.

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