Builds Veterinary Trust Beyond Türkiye With Chosen Family

In the growing world of veterinary healthcare, building a successful brand requires more than introducing products. It requires trust, professional understanding, and a genuine commitment to animal wellbeing. Orçun Çetinbaş, founder and CEO of Chosen Family, has built his entrepreneurial journey around these values, transforming years of industry experience into an expanding international veterinary business.

From beginning his management career in 2013 to launching Chosen Family in 2021, Orçun has focused on supporting veterinarians through carefully developed products, professional education, and lasting relationships.

Today, his vision extends beyond Türkiye, reaching veterinary professionals across the Balkans, Saudi Arabia, and Cyprus while creating opportunities for international knowledge exchange.

The Professional Journey That Started in 2013

Every successful business has a beginning, and Orçun’s journey started with understanding the people he wanted to serve.

In 2013, he began taking management positions in companies providing products and services to veterinary professionals. These roles introduced him to the practical challenges veterinarians face, from selecting appropriate products to maintaining consistent standards of patient care.

Working with different organizations allowed him to develop valuable experience in business operations, professional relationships, and the veterinary healthcare market.

Rather than immediately establishing his own brand, Orçun spent years learning how the industry worked and identifying opportunities to improve the support available to veterinary clinics.

These early experiences eventually shaped his approach to entrepreneurship, where understanding customer needs became just as important as developing products.

How Zoopa Veterinary Products Created New Opportunities

As his professional experience grew, Orçun became increasingly interested in developing products that could support veterinary treatment.

Through Zoopa Veteriner Ürünleri, he and his team strengthened their research and development activities, concentrating on practical solutions for veterinary professionals.

The objective was not simply to enter a competitive market but to establish a business that veterinarians could confidently work with.

Product development required careful planning, teamwork, and an understanding of clinical expectations.

For Orçun, this stage represented an important transition from managing existing business operations to helping create a brand with its own identity.

It also reinforced his belief that meaningful business growth begins by solving real professional problems.

The Launch of Chosen Family in 2021

In 2021, Orçun and his team introduced Chosen Family to veterinary professionals in Türkiye.

Developed under Zoopa Veteriner Ürünleri, the brand focused on products designed to support veterinarians in caring for their animal patients.

Its portfolio includes nutritional supplements and other supportive products, reflecting the company’s interest in animal health and responsible veterinary care.

One important decision distinguished the brand’s commercial approach.

Orçun remained committed to making Chosen Family products available exclusively through veterinarians, recognizing the importance of professional guidance when selecting products for animal healthcare.

This strategy helped establish closer relationships with veterinary clinics and supported the brand’s professional identity.

Over time, the trust developed in Türkiye encouraged the team to explore opportunities beyond its original market.

Taking a Turkish Veterinary Brand Into International Markets

International expansion represents an important milestone in Orçun’s entrepreneurial journey.

After establishing Chosen Family in Türkiye, the company began serving veterinary professionals in Balkan countries, Saudi Arabia, and Cyprus.

Entering different markets required adapting to new business environments, building professional relationships, and maintaining the standards associated with the brand.

For Orçun, international growth is not simply about increasing geographical reach.

He wants veterinarians in other countries to develop the same confidence in Chosen Family that the brand has worked to establish in Türkiye.

This approach places professional credibility at the center of expansion.

Rather than pursuing growth without direction, his strategy focuses on strengthening existing partnerships while introducing veterinary products to new professional communities.

A Major Achievement Through the Albania Veterinary Congress

One of Orçun’s most meaningful recent achievements was organizing Chosen Family’s first international educational congress in Albania.

Held in Durrës from November 5 to November 8, 2026, the event brought together approximately 200 veterinary professionals from Türkiye, Albania, Kosovo, and Northern Cyprus.

The gathering marked an important development in the company’s educational activities.

Instead of concentrating exclusively on commercial discussions, the congress created opportunities for veterinarians, academics, and students to exchange clinical knowledge.

Scientific presentations explored subjects including digestive health, clinical approaches to gastrointestinal conditions, and developments in stem cell therapies.

For Orçun, seeing professionals from different countries learning together represented a powerful example of what international cooperation can achieve.

The event also demonstrated that Chosen Family’s ambitions extend beyond product development into professional education.

Orçun Çetinbaş Creating Opportunities for the Next Generation of Veterinarians

Among the most meaningful aspects of the Albania congress was the participation of veterinary students.

Orçun believes that young professionals benefit greatly from meeting experienced clinicians and hearing about real cases encountered in veterinary practice.

By welcoming students alongside established veterinarians, the congress created an environment where academic learning could connect with professional experience.

These interactions can help future veterinarians develop confidence, broaden their perspectives, and understand the importance of continuous education.

Orçun hopes to organize similar international gatherings more frequently, bringing together veterinary communities from additional countries.

His long term ambition is particularly inspiring.

He wants students attending today’s educational events to eventually return as experienced professionals, sharing their own clinical knowledge with future generations.

Why Trust Remains His Most Important Business Principle

Throughout his professional journey, Orçun has remained guided by one central belief.

“The most important lesson I’ve learned in life is that anything built without a foundation of trust is only a matter of time away from collapse.”

This philosophy influences how he approaches business partnerships, product development, and international expansion.

In veterinary healthcare, professional trust carries particular importance because product decisions can influence animal wellbeing and clinical practice.

For Orçun, earning confidence requires consistency, responsibility, and continued attention to the needs of veterinary professionals.

He believes that maintaining established relationships is equally important as developing new opportunities.

His leadership reflects a simple principle that applies beyond the veterinary industry.

Sustainable success depends on creating genuine value for the people a business serves.

The Future Vision for Chosen Family

Looking ahead, Orçun wants Chosen Family to become a trusted veterinary brand across an increasing number of international markets.

His priorities include continuing research and development, introducing products that address clinical needs, and expanding the educational congress initiative established in Albania.

However, his definition of success goes beyond commercial achievements.

He hopes veterinarians will continue relying on the brand years from now, while younger professionals gain opportunities to develop and share their expertise.

From his early management experience to building Chosen Family and organizing an international veterinary congress, Orçun’s journey reflects patience, professional commitment, and purposeful entrepreneurship.

His story demonstrates how a business built around trust, education, and meaningful relationships can grow beyond national borders while remaining connected to its original mission.

Follow Orçun Çetinbaş on Instagram

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