From Humble Beginnings to Global Boss Girl

In a world that often encourages women to choose one professional identity, Shivalika Trikha has built a career across several.

Her journey spans creator finance, mergers and acquisitions, media, entertainment, talent management, luxury content and entrepreneurship. From working with Bollywood talent to operating within the U.S. creator-finance ecosystem and eventually founding her own advisory firm, Shivalika has built a career around understanding where culture, media and business intersect.

Raised in a family of doctors, her early environment was shaped by education, discipline and hard work. But her ambitions eventually took her far beyond a conventional career path.

Today, with a global professional network connecting markets including New York, Los Angeles, Dubai and beyond, she operates at the intersection of creators, investors, studios and media companies.

Founder and CEO of Beverly Hills Agency

The latest chapter of Shivalika’s career is also one of her most entrepreneurial.

She is the Founder and CEO of Beverly Hills Agency, a firm focused on advising YouTube creators, studios and media companies on deals involving mergers and acquisitions, content licensing and growth capital.

The agency operates primarily within the U.S. creator economy, working with private equity funds, major studios, multi-channel networks and creator-economy investment funds.

Its work sits on the business side of an industry that has changed dramatically over the past decade.

Creators are no longer simply individuals producing videos from bedrooms or home studios. Many now operate businesses involving production teams, intellectual property, employees, brands, revenue streams and significant audiences.

Beverly Hills Agency works within this evolving ecosystem, helping creators and companies structure transactions, secure financing, access capital and explore opportunities to scale, sell or expand their content businesses.

For Shivalika, this is a natural progression of the experience she has accumulated throughout her career.

Inside the $100 Million Creator-Finance Ecosystem

Before founding Beverly Hills Agency, Shivalika served as Chief Operating Officer of Fundmates, a New York-based $100 million YouTube fund.

Her role placed her directly inside the financial infrastructure supporting the next generation of digital creators.

Fundmates provides capital to creators and has been involved in studio-level acquisition opportunities, bringing together the worlds of content creation and finance.

This experience gave Shivalika exposure to a side of the creator economy that audiences rarely see.

Behind a successful YouTube channel can be complex financial decisions involving valuation, capital, acquisitions, production and long-term growth.

Working at Fundmates allowed her to participate in that environment while developing an understanding of how creator businesses can be structured and scaled.

It also represented a significant evolution in her own career — moving from the visible side of media and influence into the financial and operational side of the creator economy.

Working With Creators Through Spotter

Before Fundmates, Shivalika worked with Spotter, Inc., a Los Angeles-based company that became one of the prominent names in creator financing.

During her time there, more than $1 billion was deployed to over 750 creators worldwide, including names such as MrBeast, Preston, Dude Perfect, Stoke Twins, Jesser, Rebecca Zamolo and Airrack.

This experience gave Shivalika a close view of how some of the world’s largest creators operate as businesses.

The creator economy was becoming increasingly sophisticated, and creators were beginning to access forms of capital traditionally associated with established companies.

Shivalika was working within that transition.

Her experience at Spotter and later Fundmates helped develop a professional understanding of creator finance, deal structures and the commercial opportunities surrounding digital content.

That knowledge would eventually become one of the foundations for Beverly Hills Agency.

From Bollywood Talent Management to the Global Creator Economy

Shivalika’s career has also crossed into traditional entertainment.

Earlier in her professional journey, she worked as a talent manager for Bollywood actor Ranveer Singh and collaborated with renowned casting director Mukesh Chhabra.

These experiences exposed her to the entertainment industry from a different perspective.

Talent management requires an understanding of personalities, opportunities, relationships, productions and the commercial side of entertainment.

Working within Bollywood gave Shivalika an understanding of the traditional entertainment ecosystem before her career expanded into the digital creator economy.

That combination became particularly relevant as the boundaries between traditional entertainment and digital media began to disappear.

Today, actors, creators, studios, influencers and media companies increasingly operate within overlapping ecosystems. Shivalika’s experience across both environments gives her a perspective that extends beyond a single side of the industry.

The Voice Behind Driven Podcast

Shivalika’s career is not limited to transactions and business strategy.

She is also the co-founder and host of the Driven Podcast, where she speaks with some of the most influential creators in the YouTube ecosystem.

The podcast provides audiences with access to the people behind some of the internet’s biggest channels and explores the decisions, challenges and experiences that shaped their careers.

Among the creators featured on the podcast are NichLmao, Jordan and Hudson Matter, Peet Montzingo, Ian Boggs, Steven He, Alex Wassabi and Vehicle Virgins.

Collectively, these creators represent audiences of more than 100 million subscribers.

The conversations focus on more than follower numbers.

They explore how creators build teams, approach content, deal with setbacks, make business decisions and turn audiences into sustainable companies.

For Shivalika, hosting the podcast creates a connection between two sides of her professional identity: her understanding of creators as a business professional and her own experience as a creator.

A Creator With 1.9 Million Followers

Shivalika is also an established creator in her own right.

With approximately 1.9 million followers on Instagram, she has built an audience around luxury lifestyle, travel and global experiences.

Her creator career has also led to collaborations with more than 600 brands.

Those collaborations have included names across luxury automotive, hospitality, fashion and lifestyle, including Aston Martin, Lamborghini, Ferrari, BMW, Cosmopolitan, Bellagio, Anantara Group, St. Regis, Marriott, Novotel and the Taj Group.

This experience gives her another perspective on the creator economy.

She understands what it means to build an audience and work with brands from the creator’s side, while her professional career has given her experience with the financial, operational and strategic structures behind creator businesses.

That combination is increasingly valuable in an industry where creators and companies need to understand both influence and business.

A Global Creator Partnership

In 2023, Shivalika’s work in the creator and media space expanded further when she became a Global Creator Partner for FACE Magazine, an international luxury publication.

The partnership also led to her hosting Face 2 Face, a global chat show featuring conversations with influential figures from different industries.

The opportunity brought together several elements of her professional identity: presenting, interviewing, content creation, luxury media and relationship building.

It also demonstrated how her work could move between traditional media and the creator economy without being restricted to one platform.

Education Meets Entertainment and Business

Shivalika’s professional background is supported by an academic and creative education.

After moving to New York City, she earned a Master of Science in Media Management from Parsons School of Design, The New School.

She also trained in method acting at the Lee Strasberg Theatre & Film Institute, earning an acting degree.

The combination of media management and acting created an unusual foundation for her career.

One side developed her understanding of business, media and management. The other strengthened her relationship with performance, storytelling and communication.

Those skills now intersect across her work as an entrepreneur, creator, podcast host and media professional.

Building Across Borders

Shivalika’s career has never been limited to one market.

Her professional journey has taken her through India, New York and Los Angeles, while her international lifestyle and business connections extend into markets such as Dubai.

That cross-cultural experience is particularly relevant to the creator economy, where audiences, brands, investors and media companies can operate across borders almost instantly.

A creator can build an audience in one country, secure investment from another, collaborate with an international brand and distribute content globally.

The businesses supporting that ecosystem therefore need to understand more than content.

They need to understand markets, culture, capital, intellectual property, talent and international relationships.

Shivalika’s career has developed across precisely these intersections.

Creating the Next Chapter

What makes Shivalika’s current position different from where she started is the number of perspectives she now brings to the table.

She has worked in talent management, experienced traditional entertainment, built her own audience, collaborated with hundreds of brands, hosted conversations with major creators and worked inside creator-finance companies handling substantial capital.

She is now using those experiences through Beverly Hills Agency to work on the business side of the creator economy.

The industry itself continues to evolve.

Creators are building production companies. Digital personalities are developing intellectual property. YouTube channels are becoming valuable media businesses. Investors are increasingly looking at creator-led companies as commercial opportunities.

As this transformation continues, the need for people who understand both the creative and financial sides of the ecosystem is becoming increasingly important.

Shivalika’s career has placed her directly within that transformation.

A New Kind of Global Entrepreneur

From managing Bollywood talent to working with creator-finance companies, from building a 1.9-million-follower audience to hosting a podcast featuring some of YouTube’s most recognised creators, Shivalika Trikha has built a career that crosses traditional professional boundaries.

Today, as Founder and CEO of Beverly Hills Agency, she is working on the infrastructure behind the creator economy — helping creators, studios and media companies navigate acquisitions, licensing, financing and growth.

Her journey demonstrates how a modern career can develop across industries rather than within a single lane.

Entertainment led to talent management. Media led to content creation. Content created an understanding of audiences. Creator finance introduced the business side of digital influence. And those experiences ultimately led to entrepreneurship.

From India to New York and Los Angeles, and now with an increasingly global outlook, Shivalika is building her next chapter around a simple idea: the creator economy is no longer just about creating an audience.

It is about building what comes next.

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