When Unique Properties made a seven-figure investment to bring Alessandro Console into its team, it signalled a wider change in Dubai real estate: top agents are no longer simply employees, they are brands, networks and businesses in their own right.
When a real estate professional becomes valuable enough for a company to make a seven-figure investment to bring him into its team, it signals that the business of property is changing.
In Dubai, where international investors, luxury developments and global real estate brands compete for attention, successful professionals are increasingly valued for more than the transactions they close. Their reputation, relationships, client networks, market knowledge and personal brand can become significant assets in their own right.
That is the context behind Alessandro Console’s move to Unique Properties as Associate Director in 2026.
The scale of the investment made to bring Alessandro into the company has created a distinctive chapter in his career and reflects a wider evolution in how leading real estate professionals can be valued. The comparison to professional football is striking. Just as clubs compete to sign players who bring talent, experience, reputation and an established following, real estate companies are increasingly competing for professionals who can bring strong relationships, investor networks and a proven personal brand.
For Alessandro, the move is not the beginning of the story. It is the result of years spent building a career across countries, industries and business environments before establishing himself in Dubai’s luxury and primary real estate market.
A Career Built Across Markets
Alessandro’s professional path did not begin in Dubai. Born in Palermo and raised in Rimini, Italy, he later spent significant periods in Eastern Europe, including Albania and Romania.
Those experiences exposed him to different business cultures and helped shape the international outlook that would become an important part of his professional identity.
His background includes business economics, direct sales, corporate consultancy and international business development. Before becoming closely associated with Dubai’s real estate sector, Alessandro also held entrepreneurial and leadership positions outside property, including founding and leading businesses.
That variety has become particularly relevant in investment advisory, where clients can come from different countries, have different financial objectives and approach risk in very different ways.
For Alessandro, understanding those differences begins with understanding people.
His international experience has therefore become more than a line on his professional background. It has helped him develop the ability to communicate across cultures, understand different perspectives and build relationships in environments where trust is central to business.
Why Dubai Became a Defining Chapter
Dubai offered Alessandro an environment where international business, ambition, investment and relationships come together every day.
The city has developed into a major destination for investors looking beyond their home markets, particularly those interested in luxury and primary real estate. For professionals working in this space, the opportunity is not simply to sell property but to help investors understand a complex and rapidly developing market.
Alessandro spent years building connections across Dubai’s property ecosystem and developing relationships with investors, developers and industry professionals.
His approach has centred on creating a personalised experience rather than treating property as a straightforward transaction.
For investors entering an unfamiliar market, knowing which property to consider is only one part of the decision. Understanding the developer, location, payment structure, potential returns, market conditions and long term strategy can be equally important.
Alessandro’s role has been to help clients navigate those decisions with greater clarity.
This relationship-led approach would eventually become one of the foundations of the professional value he brought to the market.
Building Trust Beyond the Transaction
One of the strongest themes throughout Alessandro’s career is the importance of relationships.
More than 80 percent of his business has come through referrals from satisfied clients, making his client network an important part of his professional success.
The significance of referrals goes beyond a percentage. In a relationship-driven industry, a client who returns, recommends a professional to someone else or remains connected after a transaction represents a level of trust that cannot be created through advertising alone.
Alessandro has built his professional identity around that understanding.
His approach to personal branding and networking is not limited to presenting investment opportunities. It also involves becoming a trusted point of reference for people navigating Dubai’s property market.
That can mean answering questions, explaining complicated decisions, connecting clients with the right professionals or remaining available after a transaction has been completed.
In this sense, the relationship continues after the property deal.
And that network has become part of the value Alessandro brings to a company, helping explain why established real estate professionals with strong reputations and client relationships are increasingly attracting significant attention from competing agencies.
Recognition Came Through Performance
Alessandro’s progress in Dubai has also been recognised within the real estate industry.
During his time at AX CAPITAL, he received the Rising Star award and was recognised as a top newcomer in the company’s 2022 Most Valuable Player Awards following strong sales results.
His work focused particularly on the primary and off plan market, including opportunities within Dubai’s luxury segment.
These milestones came relatively early in his Dubai real estate journey and added industry recognition to the relationships he was already building.
For Alessandro, professional growth has continued beyond individual awards. Each stage has contributed to a broader combination of market knowledge, client relationships, sales experience and personal reputation.
That combination is increasingly important in a market where a successful real estate professional can bring considerably more than the ability to close a transaction.
From Real Estate to Building Businesses
Real estate is only one part of Alessandro’s entrepreneurial journey.
In 2025, he founded EasyWill, a Dubai based LegalTech venture focused on simplifying digital will drafting and estate planning.
The business reflects another side of his professional thinking: identifying areas where people face complicated processes and looking for more accessible, technology driven solutions.
The move also demonstrates that Alessandro’s ambitions extend beyond property transactions.
For him, entrepreneurship provides an opportunity to create systems and businesses that address practical problems. Real estate allows him to work directly with investors, while ventures such as EasyWill give him the opportunity to build something with a wider purpose.
His willingness to explore different industries has added another dimension to his professional identity.
It has also reinforced the idea that his career is not built around a single job title. It is built around relationships, business development, entrepreneurship and the ability to identify opportunities.
The Unique Properties Move Changes the Story
The move to Unique Properties in 2026 brings these different elements together.
As Associate Director, Alessandro now works within a broader team of consultants while continuing to focus on high value transactions, international investors and strategic opportunities across Dubai’s luxury and primary real estate market.
But the significance of the move extends beyond a change of company.
The seven-figure investment made by Unique Properties to bring Alessandro into its team places a spotlight on the changing value of leading real estate professionals.
The traditional model of a property consultant is based largely on individual performance and completed transactions. A more modern model recognises that an established professional can also bring a network, reputation, relationships, market knowledge and personal brand that have been built over years.
This is where the football comparison becomes relevant.
A professional football club does not sign a player simply because of what that individual can do in one match. The value can also come from experience, reputation, relationships, consistency and the ability to contribute to a larger team.
The same principle is increasingly visible in Dubai’s competitive real estate environment.
For Unique Properties, bringing Alessandro into the team represents an investment in a professional who has built his own market presence and network over time.
For Alessandro, it represents another stage in a career that has consistently moved toward larger opportunities and greater responsibility.
A Bigger Ambition Than Property
What makes Alessandro’s journey distinctive is the number of different chapters that have contributed to his current position.
His story includes international relocation, business economics, direct sales, corporate consultancy, entrepreneurship, real estate, industry recognition and the creation of a referral-led client network.
Each experience has added another layer to his understanding of business.
Today, his work combines investment advisory, luxury real estate, entrepreneurship and networking. Underneath those areas is a simple principle: people want to work with professionals they trust.
Markets change. Businesses evolve. Investment opportunities come and go. Relationships, however, can remain valuable long after a transaction has ended.
Alessandro has built his career around that understanding.
His professional identity goes beyond the traditional image of a property consultant. It reflects the value of a network, the credibility of a personal brand and the experience accumulated across different markets and industries.
As Dubai continues to attract international investors and entrepreneurs, that type of professional value is becoming increasingly important.
The next chapter of Alessandro’s career will continue to develop within real estate, while his entrepreneurial interests create additional opportunities beyond property.
For someone who describes himself as being on a ride rather than having reached the finish line, the journey is clearly still moving forward.
And in a market where leading professionals are increasingly being valued like businesses of their own, Alessandro Console has built a career that gives companies a reason to compete for him.
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