How to Choose the Right Mobile Phone Plan in the UAE

Sameer Khan
Sameer Khan
Sameer Khan is a creative Content Writer based in the UAE, specializing in feature articles, digital storytelling, and editorial content. He is passionate about crafting engaging...

Decide Between Prepaid and Postpaid First

How to choose the right mobile phone plan in the UAE depends on much more than finding the cheapest monthly price. Residents need to compare data allowances, local and international minutes, prepaid versus postpaid options, roaming, eSIM support, contract length, cancellation charges and how much mobile data they actually use each month.

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The UAE has a highly developed telecom market, with major consumer options including e& UAE, du and digital-first services such as Virgin Mobile UAE. e& and du offer traditional prepaid and postpaid packages, while mobile plans increasingly include 5G connectivity, eSIM support, roaming bundles, app-based account management and digital add-ons. Current du postpaid options, for example, include plans with fixed monthly contracts, data allowances and Flexi minutes, while e& continues to offer both prepaid and postpaid services to UAE customers.

The best plan is therefore different for every person. Someone who spends most of the day on office and home Wi-Fi may need only a modest data package, while a delivery driver, salesperson, freelancer or frequent traveller may benefit from much larger allowances. International calling can also be a major factor for expats who regularly speak with family overseas.

This guide explains how to compare UAE mobile plans properly, including prepaid and postpaid differences, data requirements, eSIMs, international calls, roaming, mobile number portability and the contract details worth checking before you subscribe.

How to Choose the Right Mobile Phone Plan in the UAE: Quick Guide

The easiest way to compare mobile plans is to start with your normal behaviour rather than the offers advertised by providers. Look at how much data you currently use, how many calls you make, which countries you contact regularly and whether you travel internationally several times a year.

Once you know those numbers, comparing plans becomes much easier because you can ignore allowances you are unlikely to use. A plan with 50GB of data is not automatically better value if you normally use only 8GB, just as a cheap local-data plan may be poor value if you make several international calls every week.

What to CompareWhy It Matters
Monthly priceDetermines your regular cost
Data allowanceUsually the biggest plan difference
Local minutesImportant for frequent callers
International minutesImportant for many expats
RoamingUseful for frequent travellers
Contract termAffects flexibility
Cancellation feeImportant if you may leave the UAE
eSIM supportUseful for dual-SIM phones and travellers
5G accessMatters for higher-speed users
Add-onsCan change the real plan value
Number portabilityLets you change operators without changing number
VATShould be included in your final budget

Before choosing any plan, check your last two or three months of mobile usage. Most smartphones and provider apps can show how much data you consume, while your existing bill can reveal how many minutes or roaming add-ons you actually use.

That gives you a realistic starting point instead of choosing a package because a large data number looks impressive.

Decide Between Prepaid and Postpaid First

Prepaid and postpaid plans serve different types of users, and choosing the right category can narrow your options immediately. Both e& and du offer prepaid and postpaid services, while UAE mobile-number portability is available to customers in either category.

Prepaid means you recharge in advance and use the credit or package you have purchased. Postpaid means you receive a monthly bill based on your subscription and any additional usage outside the plan.

FeaturePrepaidPostpaid
Monthly commitmentLowUsually higher
ContractOften noneCan include contract
Spending controlExcellentRequires monitoring
Large data bundlesAvailableOften more choices
Roaming packagesAvailableAvailable
International optionsAvailableOften bundled on selected plans
Best for newcomersVery goodGood once needs are clear
Best for heavy usersDepends on packageOften attractive
Leaving UAE soonEasierCheck cancellation terms

Prepaid is usually useful for flexibility. It can suit new arrivals who do not yet know how much data they will use, people staying in the UAE for a limited period and anyone who wants strong control over monthly spending.

Postpaid can make sense for predictable heavy usage. Larger data allowances, included minutes and other benefits may offer better value for residents who know they will remain in the UAE and consistently use a significant amount of mobile service.

Neither option is automatically cheaper. The correct choice depends on the bundle you actually use.

Start With Your Real Mobile Data Usage

Data is often the biggest reason people overpay for a phone plan. Providers may advertise increasingly large allowances, but the useful question is not how much data is available. It is how much data you personally need.

If you spend most of the day in an office with Wi-Fi and use home broadband in the evening, your mobile-data consumption may remain fairly low. Someone working on the road, however, may depend on mobile data for navigation, messaging, calls, cloud apps, hotspot use and video.

Approximate Usage Profiles

User TypeTypical Data Need
Light userMessaging, maps, occasional browsing
Moderate userSocial media, music, regular browsing
Heavy userVideo, frequent social media, hotspot
Very heavy userStreaming, remote work, large uploads
Business travellerData plus roaming requirements

Instead of guessing, open your phone settings and look at mobile-data consumption. On most phones, you can see which apps are using the most data and whether streaming or social media is responsible for the majority of usage.

Add a small safety margin rather than doubling your allowance. If you consistently use around 10GB per month, choosing a plan around that level with some extra room may make more sense than paying for 50GB simply because it sounds safer.

Understand the Difference Between Local Data and Special Data Allowances

Not every gigabyte inside a mobile plan is necessarily interchangeable. Some packages may include general local data, while others add separate allowances for social-media apps, streaming, Wi-Fi access, roaming or promotional usage.

This is why simply comparing the headline number can be misleading. A plan advertised with a large total allowance may contain a smaller amount of fully flexible data combined with additional benefits that apply only in particular situations.

Before subscribing, ask what the advertised allowance actually includes. Check whether data can be used for any app, whether hotspot usage is permitted under the same allowance and whether promotional data expires earlier than the main plan.

A useful comparison is to separate the plan into three categories: unrestricted local data, restricted or promotional data and roaming data. Once you do that, the real value becomes much clearer.

Check Local Minutes if You Still Make Regular Calls

Messaging apps have reduced traditional voice calling for many residents, but local minutes still matter for people who regularly call offices, customers, schools, delivery companies or government services.

Some UAE plans use flexible minute allowances that can be applied to different destinations, while others separate local and international minutes. du currently markets selected postpaid plans with Flexi minutes alongside mobile data, illustrating how providers increasingly combine different calling categories inside one subscription.

If you rarely make conventional calls, do not pay for an enormous voice allowance you will never use. A larger data package with fewer minutes may be more useful.

On the other hand, business users who make dozens of local calls each day should calculate voice usage carefully because additional out-of-bundle calling can change the final monthly cost.

International Minutes Can Matter More Than Extra Data for Expats

For many UAE residents, the most important feature is not local data but international calling. Expat households may call family members abroad frequently, and a plan with bundled international minutes can sometimes be more useful than a larger local-data allowance.

The value depends heavily on which countries you call. Providers may structure international allowances differently, and not every destination is always treated in the same way.

Before choosing a plan, write down your three most frequently called countries. Then check whether those destinations are included in the plan’s international allowance, a separate add-on or a special calling package.

If you rarely make conventional international calls because your family uses internet-based communication, paying extra for hundreds of international minutes may provide little benefit. The right choice depends on actual behaviour rather than the assumption that every expat needs a large international-calling package.

Compare the Full Monthly Cost, Not the Advertised Price

Mobile plans are often promoted using an attractive monthly figure, but the final bill can be higher after VAT, add-ons or additional usage.

du’s current postpaid page, for example, lists some prices as VAT exclusive, meaning the displayed amount is not necessarily the exact total you will ultimately pay.

When comparing plans, calculate:

  • Base monthly subscription
  • 5% VAT where applicable
  • Additional data
  • International-call add-ons
  • Roaming packages
  • Device instalments
  • Premium services
  • Insurance where added
  • Activation or SIM charges where applicable

Simple Plan Cost Comparison

CostPlan APlan B
Base monthly chargeAED ___AED ___
VATAED ___AED ___
International add-onAED ___AED ___
Extra dataAED ___AED ___
Device paymentAED ___AED ___
Real monthly totalAED ___AED ___

A plan that appears AED20 cheaper may become more expensive once you repeatedly purchase additional data or calling bundles.

Look Closely at Contract Length

Postpaid plans can include minimum contract periods, so always check the commitment before subscribing. du currently advertises selected Power Plans with a 12-month contract, demonstrating why users should not assume every postpaid package can be cancelled freely at any time.

This matters particularly for expats because employment and residency circumstances can change. A job transfer, relocation or departure from the UAE may happen before the contract ends.

Before agreeing to a contract, ask what happens if you cancel early. Check the exact termination fee, whether promotional discounts are recovered and whether device instalments become immediately payable.

If you expect to remain in the UAE for several years, a contract may be perfectly reasonable. If your situation is uncertain, greater flexibility may be worth paying slightly more for.

Do Not Confuse a Mobile Plan With a Phone Financing Deal

Providers often allow customers to purchase smartphones alongside mobile subscriptions. This can make an expensive phone easier to pay for because the device cost is spread over monthly instalments.

However, the mobile service and the device financing should be considered separately.

Calculate the real monthly amount by adding the phone instalment to the service plan. A AED150 mobile subscription can feel affordable until another AED250 or AED300 is added for the handset.

Before taking a device plan, check:

  • Total device cost
  • Instalment period
  • Upfront payment
  • Early-settlement rules
  • What happens if you cancel mobile service
  • Whether insurance is automatically included

A newer phone does not make an unsuitable mobile package better value.

Check Whether You Really Need Unlimited Data

Unlimited data sounds ideal, but it is not automatically necessary for everyone. If you already have fast Wi-Fi at home and work, much of your mobile consumption may happen only while commuting or spending time outside.

Heavy users can benefit from very large or unlimited allowances, particularly if they frequently stream video, tether a laptop or use mobile data as a backup connection. Light and moderate users may save money with a smaller allowance.

Use hotspot activity as an important clue. If you regularly connect a laptop or tablet to your phone, your data consumption can increase much faster than normal smartphone use.

Also read any applicable fair-use or speed-management terms associated with high-volume packages. The word “unlimited” should not replace reading the actual plan conditions.

eSIM Can Make Mobile Setup Much Easier

eSIM allows a compatible smartphone to activate a mobile line digitally instead of requiring a traditional physical SIM card.

du states that eSIM is available to new and existing customers, including tourists, and customers can receive a QR code to activate an eligible line on a compatible device.

This can be particularly useful if you want:

  • UAE number plus overseas number on the same phone
  • Work and personal lines on one device
  • Easier travel-SIM management
  • No physical SIM swapping
  • Dual-SIM functionality

Check your handset before choosing eSIM. Not every device supports it, and some phones support only particular combinations of physical SIM and eSIM profiles.

If your phone supports dual SIM, an eSIM can also allow you to keep your home-country number active while using a UAE line for daily calls and data.

Compare Network Coverage Where You Actually Spend Time

Headline network claims matter less than real performance in your apartment, workplace and daily commute.

e& and du both operate extensive mobile networks in the UAE, and both continue investing in next-generation infrastructure. e& announced further 5G-Advanced network development in 2026 as part of its longer-term evolution toward 6G technologies.

However, building construction, floor level and indoor design can still affect signal quality.

Before committing to a long contract, test coverage in the places that matter most. Ask colleagues which operator performs well inside your office, check mobile reception inside your apartment and pay attention to signal during your commute.

A plan with slightly less data can be a better choice if the network performs more reliably in the locations where you actually use it.

Do Not Choose a Plan Only Because It Offers 5G

5G is widely available in the UAE, but the label alone should not determine your choice.

For normal messaging, browsing, maps and music streaming, modern 4G can already provide more than enough performance. 5G becomes more noticeable with large downloads, high-quality streaming, cloud applications, hotspot use and other bandwidth-heavy activity.

Check whether your phone supports the relevant network technology before paying for features you cannot use. An older handset may not support 5G, while imported devices can occasionally have compatibility differences.

Network quality, data allowance and overall cost usually matter more than the simple presence of a 5G badge.

Think About Roaming Before You Travel

Frequent travellers should examine roaming before choosing a plan because international mobile data can become expensive without an appropriate bundle.

du currently offers roaming packages with different validity periods and says its bundles can be used across more than 120 destinations. Data-only roaming packages can also be purchased before travel and activated when the customer begins using them abroad.

If you travel several times per year, compare roaming in advance rather than purchasing whatever appears in the app at the airport. Look at your most common destinations and calculate whether an included roaming allowance, operator add-on or local travel eSIM offers better value.

Roaming Questions to Ask

QuestionWhy It Matters
Which countries are included?Coverage differs by bundle
How much data is included?Prevents unexpected charges
How long is bundle valid?Important for longer trips
Are incoming calls included?Useful for business travellers
Can it be bought before travel?Makes planning easier
What happens after allowance ends?Prevents bill shock

Switching off data roaming until your package is active is a sensible habit whenever you arrive in another country.

Frequent Travellers Should Consider Dual SIM or eSIM

People who regularly travel between the UAE and another country may benefit from keeping two active numbers.

One line can remain your UAE number for banking, government services and local contacts, while another SIM or eSIM can handle travel data or a home-country number.

This can reduce the need to replace SIM cards physically and helps ensure that authentication messages continue reaching your primary UAE number.

The important thing is understanding which line your phone uses for mobile data. Dual-SIM phones allow users to select one line for calls and another for data, but incorrect settings can accidentally trigger roaming on the wrong SIM.

Before travelling, review the phone’s SIM settings and confirm which line is active for data.

Check App and Content Benefits Carefully

Some postpaid packages include entertainment, Wi-Fi access or digital-service benefits. e& has previously structured selected postpaid services around content benefits such as music, gaming, video and social-media services, illustrating how UAE mobile packages increasingly bundle telecom and digital products together.

These extras can add value if you already pay separately for the service. They provide almost no value if you would never use them.

Treat included subscriptions as bonuses rather than the main reason to choose a plan. Compare the basic mobile service first, including data, calls, roaming and contract terms.

Then calculate whether the bundled service actually replaces an expense you already have.

Check Auto-Renewal and Out-of-Bundle Charges

A mobile plan can become expensive when the included allowance runs out.

Before subscribing, understand what happens after you use all available data or minutes. The provider may stop the service, reduce speed, automatically add another package or charge according to standard out-of-bundle rates.

The safest approach is to enable usage alerts in the provider app. Most telecom apps allow users to monitor remaining data and minutes, buy add-ons and check current billing.

Also check whether optional bundles renew automatically. A roaming or international-calling package that continues renewing after you stop using it can create unnecessary monthly charges.

Review your bill occasionally rather than assuming the amount will always remain unchanged.

Prepaid Is a Good Starting Point for Many New Expats

Someone who has just arrived in the UAE may not yet know how much mobile data they need.

Your usage can change significantly once you have home internet, office Wi-Fi and a normal daily routine.

Starting with prepaid for the first month or two gives you an opportunity to observe actual behaviour before committing to a postpaid contract.

During that period, track four things:

  • Monthly data usage
  • Local calling
  • International calling
  • Roaming

Once you know those numbers, you can decide whether moving to postpaid would genuinely improve value.

A plan should follow your habits rather than forcing your habits to fit the package.

Postpaid Can Work Better for Predictable Heavy Users

Postpaid becomes more attractive when you regularly use large amounts of data, need predictable voice allowances or want certain integrated benefits.

du currently offers multiple postpaid Power Plan categories, with some plans combining monthly data, Flexi minutes and contract-based pricing.

The advantage is predictability when the package closely matches your needs. The disadvantage is that a contract can reduce flexibility if you later want to downgrade or leave.

Before moving from prepaid to postpaid, compare your average prepaid spending across at least two months. If you are constantly buying additional data and calling bundles, a postpaid package may simplify the cost.

If your prepaid spending remains low, there may be little reason to change.

Families Should Compare Multi-Line Options

Households with several mobile users should not automatically choose separate plans without comparing family or shared options available from providers.

Parents may also value stronger spending controls for children’s lines, while teenagers may need much more data than voice allowance.

Create a family usage table before subscribing.

Family MemberData NeedCallsInternationalBest Priority
Parent 1HighHighMediumAll-round plan
Parent 2MediumMediumHighInternational minutes
TeenagerHighLowLowData
ChildLowLowLowControlled prepaid

This approach prevents everyone from ending up on the same expensive package when their actual needs are completely different.

Business Users Should Prioritise Reliability and Roaming

Someone using their phone professionally may have different priorities from a casual consumer.

Salespeople, founders, consultants and executives may rely on mobile service for calls, video meetings, hotspot access and international travel.

For these users, paying slightly more for the right combination of data, roaming and reliability can be justified.

Business-focused users should compare:

  • Local voice allowance
  • Large local data allowance
  • Hotspot usage
  • International calls
  • Roaming
  • eSIM
  • Customer support
  • Itemised billing

If you frequently use your phone as a backup internet connection, estimate hotspot consumption separately because laptops can use data much more quickly than smartphones.

Remote Workers Should Not Assume More Mobile Data Replaces Home Internet

Large mobile-data packages can provide useful backup connectivity, but they do not automatically replace fixed home broadband for everyone.

A remote worker may upload large files, spend hours in video meetings and connect multiple devices. A mobile hotspot can handle some of that activity, but performance may vary with network congestion and indoor signal.

The better approach is often to use home fibre or reliable fixed broadband as the primary connection and keep enough mobile data for travel or emergencies.

If mobile connectivity will be your main work connection, test it before committing to a long plan. Run speed tests at different times and check upload performance as well as download speed.

Reliability is more important than the largest advertised speed.

Tourists and New Arrivals Have Different Needs From Long-Term Residents

A visitor staying for two weeks should not choose the same type of plan as someone beginning a three-year employment contract.

Tourists usually need immediate connectivity, flexible data and short validity periods, while residents benefit more from long-term comparison and ongoing number registration.

du confirms that tourists can also use eSIM on eligible plans, making digital activation an increasingly convenient option for short-term visitors.

New residents should avoid overcommitting on the first day. You can establish basic connectivity first and then upgrade once you understand your usage.

That is especially useful if you are still waiting for home internet and temporarily consuming more mobile data than you normally will.

You Can Keep Your Number When Changing Operator

One of the most useful UAE consumer features is Mobile Number Portability.

TDRA confirms that customers can transfer an existing UAE mobile number between operators while keeping the same number. The service is available for both prepaid and postpaid users, and TDRA says there is no customer porting fee.

This means dissatisfaction with your current provider does not automatically require changing the number used by your bank, employer, friends and government accounts.

The request is made through the new operator. That provider manages the transfer with the existing operator and supplies the new SIM.

TDRA says most mobile-number transfers take less than one working day, although the exact process can depend on customer details and account status.

Use Your Prepaid Credit Before Porting Your Number

If you decide to move a prepaid number to another operator, use any remaining balance first.

TDRA states that prepaid credit and allowances are lost during the portability process and recommends using them before the number is transferred.

This is a small detail that can prevent unnecessary loss.

Also make sure the personal details you provide to the new operator match the information registered with the existing operator. TDRA notes that incorrect or inconsistent customer information can cause a port request to be rejected.

A suspended line can also cause problems during the process.

Porting Does Not Automatically Cancel What You Owe

Right Mobile Phone Plan in UAE

Changing operators does not remove outstanding financial obligations.

TDRA says customers with qualifying postpaid contracts can generally port their number even where outstanding dues remain, provided relevant conditions are met, but those bills still have to be settled with the old provider.

If due amounts remain unpaid after porting, service with the new operator can ultimately be affected.

Before switching, check your final bill, device instalments and contract termination conditions. Make sure you understand exactly what still needs to be paid after the number moves.

Portability is designed to preserve the number, not eliminate existing contractual responsibilities.

Keep Your Emirates ID Details Updated

Mobile numbers in the UAE are linked to customer identity records, and Emirates ID is an important part of registration for residents.

TDRA’s portability guidance states that individuals registering with a new operator can apply using Emirates ID.

This makes it important to keep operator records updated when identity documents are renewed.

If you receive a message requesting identity renewal or verification, use official provider channels rather than ignoring it.

Do not share Emirates ID copies through random messages or unverified contacts. Complete identity updates using authorised stores, websites or provider applications.

Review Your Plan Every Six to Twelve Months

A plan that suits you today may stop making sense later.

Your workplace may introduce Wi-Fi, you may begin travelling more frequently or your international-calling habits may change.

Providers also update mobile packages and promotions over time.

Set a simple reminder twice a year to check:

  • Average monthly data used
  • Unused minutes
  • Roaming spending
  • Add-ons
  • Current contract status
  • Competing packages

If you consistently use only a small fraction of your allowance, consider downgrading when your contract permits.

If you repeatedly buy extra data, moving to a larger package may reduce the total cost.

Common Mistakes When Choosing a UAE Mobile Plan

The biggest mistakes usually come from buying a plan based on advertising rather than real usage. People often choose more data than they need, ignore international-call rates or sign a contract without considering how long they expect to remain in the UAE.

Another common mistake is comparing only the base subscription while ignoring VAT, device instalments, add-ons and roaming. Looking at the complete cost makes different packages much easier to evaluate.

Common MistakeBetter Approach
Choose biggest data packageCheck actual usage first
Ignore contract durationRead cancellation terms
Focus only on base priceCalculate full monthly cost
Ignore international minutesCheck common destinations
Forget roamingCompare before travel
Buy phone and plan together blindlySeparate device and service cost
Ignore eSIMCheck device compatibility
Stay with poor plan because of numberUse number portability
Leave old bills unpaid after portingSettle final balance
Never review planCompare every 6–12 months

A few minutes spent reviewing these details can save much more over the course of a year.

A Simple Mobile Plan Decision Checklist

Before choosing a package, write down your actual requirements and compare at least two or three options.

You should be able to answer each question confidently before subscribing.

Usage and budget

  • How much data do I use monthly?
  • How many local calls do I make?
  • Which countries do I call?
  • How often do I travel?
  • What is my maximum monthly budget?

Plan structure

  • Prepaid or postpaid?
  • Is there a contract?
  • What happens if I cancel early?
  • Is VAT included in the advertised price?
  • What happens after my data finishes?

Technology

  • Is 5G included?
  • Does my phone support eSIM?
  • Can I use hotspot normally?
  • Is network coverage good at home and work?

Extras

  • Are international minutes useful to me?
  • Will I use included streaming benefits?
  • Does roaming cover my usual destinations?
  • Are add-ons automatically renewed?

A plan that answers these questions well is more valuable than one with the largest headline allowance.

A Sample Comparison for Three Different UAE Users

Mobile plans make more sense when compared by lifestyle instead of provider name.

A person working mostly on Wi-Fi has completely different requirements from someone travelling across the GCC every month.

UserMain NeedBetter Plan Direction
New expatFlexibilityPrepaid first
Heavy data userLarge allowancePostpaid or high-data prepaid
Frequent travellerRoamingPlan with travel benefits
International callerOverseas minutesInternational-focused package
StudentCost controlPrepaid / smaller package
Business userReliability + voiceStrong postpaid package
Dual-country residentTwo numberseSIM / dual SIM

The table is not a recommendation for a specific operator. It shows why the same plan should not be considered “best” for every resident.

Your usage profile should drive the decision.

Is Prepaid or Postpaid Better in the UAE?

There is no universal winner.

Prepaid is generally stronger for flexibility, spending control and residents who do not want to commit to a contract. Postpaid can provide better convenience and larger bundled allowances for people with predictable usage.

The decision becomes easier once you compare your monthly spending.

If you recharge several times every month and repeatedly purchase extra data, a suitable postpaid package may provide better predictability. If you use very little mobile service, prepaid can help you avoid paying for allowances you never consume.

New residents should consider beginning with flexibility. After one or two months of normal life, you will know whether you genuinely need a larger package.

How to Choose the Right Mobile Phone Plan in the UAE Without Overpaying

The best mobile plan is not necessarily the package with the most data, the fastest headline speed or the largest collection of free subscriptions. It is the plan that covers your normal usage without forcing you to repeatedly buy extras or pay for benefits you never use.

Start by checking how much mobile data you actually consume. Then compare local and international minutes, roaming, contract length and the final price including VAT and any add-ons.

Think carefully before tying a handset purchase to a long mobile commitment, particularly if your job or residence situation may change.

Use eSIM if it genuinely simplifies your setup, especially if you maintain two numbers or travel regularly. du currently supports eSIM for both new and existing eligible customers, including tourists, making digital SIM use increasingly accessible in the UAE.

If you eventually find a better provider, remember that you do not necessarily need to lose your existing UAE number. TDRA’s Mobile Number Portability system allows eligible prepaid and postpaid customers to switch operators while keeping the same number, generally without a porting fee.

Ultimately, understanding how to choose the right mobile phone plan in the UAE is about matching the package to your lifestyle rather than matching your lifestyle to a package. Compare actual usage, understand every contract condition and review your plan regularly as your needs change.

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Sameer Khan is a creative Content Writer based in the UAE, specializing in feature articles, digital storytelling, and editorial content. He is passionate about crafting engaging narratives that showcase the achievements of professionals, entrepreneurs, and brands.✍️