The Woman Who Turned Experience Into Purpose

Success is often measured through job titles, financial achievements and professional recognition. But for Yasmine Yehia, success has always meant something deeper. It is about understanding yourself, overcoming challenges and using personal experiences to create meaningful change in other people’s lives.

With 25 years of experience in human resources and employer branding, Yasmine has built a remarkable professional journey. Today, she is an award winning HR expert, entrepreneur and coach who is helping professionals, organizations and women discover their potential.

Her story is not simply about leaving a successful corporate career. It is about finding the courage to create a life that reflects her values, strengths and purpose.

Building Success Through Twenty Five Years of Experience

Before becoming an entrepreneur, Yasmine spent more than two decades working with multinational organizations, including ESRI, Kantar World and Schneider Electric.

Throughout her career, she managed demanding responsibilities across regional and global roles, gaining valuable experience in corporate leadership, human resources, employer branding and organizational transformation.

Her professional journey helped her understand what makes businesses successful and why even established organizations sometimes struggle with leadership, employee engagement and workplace culture.

However, behind her professional achievements was a woman constantly searching for deeper meaning.

Despite reaching important career milestones, Yasmine continued asking herself questions about identity, happiness and the legacy she wanted to leave behind.

Those questions eventually became the foundation of her entrepreneurial journey.

A Personal Journey Defined by Strength and Independence

Yasmine’s success becomes even more meaningful when viewed alongside the challenges she faced throughout her life.

Growing up without a father present taught her independence from an early age. Later, she experienced divorce and became a single mother while continuing to manage demanding corporate responsibilities.

Balancing motherhood, financial independence and professional expectations was never easy.

She also faced workplace politics, discrimination, severe anxiety and burnout while managing three autoimmune conditions.

Yet she continued building her career and supporting her daughter.

These experiences gave Yasmine something that professional qualifications alone could never provide: a personal understanding of the emotional and practical struggles many working women experience.

Rather than allowing those challenges to define her limitations, she transformed them into a source of strength.

The Turning Point That Changed Everything

In 2018, Yasmine began studying coaching and exploring different approaches to personal development and wellbeing.

What initially started as professional learning gradually became a journey of self discovery.

Through coaching, she developed a clearer understanding of her strengths, interests and ambitions.

She realized that her greatest passion was helping others recognize their abilities and make meaningful changes in their lives.

Her learning journey included ICF professional and career coaching, neuro-semantics resilience coaching, personal branding strategy certification from Sweden and dance movement therapy facilitator training from the United Kingdom.

She also developed expertise in professional assessment tools, including Hogan, LVI, DISC and PPA.

These qualifications helped her combine corporate knowledge with practical approaches to confidence, resilience, leadership and wellbeing.

From Corporate Leadership to Entrepreneurial Freedom

In 2025, Yasmine made one of the boldest decisions of her professional life.

After 25 years in corporate environments, she moved into entrepreneurship, creating businesses around the knowledge and experiences she had accumulated.

Her company, The Coaching Lab, brings together three specialized areas.

The Brand Lab focuses on personal branding, helping professionals communicate their value and strengthen their professional identities.

The Wellbeing Lab supports health and wellness, recognizing that sustainable professional success requires attention to physical and emotional wellbeing.

The Empowerment Lab focuses on women’s empowerment through coaching, training and mentoring.

Together, these services reflect Yasmine’s belief that confidence, professional growth and personal wellbeing should develop alongside one another.

Creating Opportunities Through Mentorship and Wellness

Yasmine’s entrepreneurial ambitions extend beyond traditional coaching.

Through her second company, The Mentorship Circle, she is developing an educational technology platform that connects corporate professionals with experienced mentors.

The initiative reflects her understanding that guidance from the right people can influence career decisions, professional confidence and long term development.

She has also joined Thrive as a co-founder, supporting a community based sober dance and music wellness festival.

Thrive brings people together through movement, music and shared experiences, highlighting dancing as a way to encourage self expression, connection and emotional wellbeing.

For Yasmine, these ventures are different expressions of one purpose: helping people feel stronger, more connected and more confident.

Yasmine Yehia Empowering Women to Believe in Their Potential

Women’s empowerment remains especially close to Yasmine’s heart.

Having experienced the pressures of single motherhood, workplace discrimination and demanding leadership responsibilities, she understands how difficult it can be for women to balance ambition with personal wellbeing.

Her coaching approach encourages women to recognize their strengths, build confidence and make informed career decisions without overlooking their health or happiness.

She believes transformation begins with self awareness.

As her philosophy suggests, “When we understand our strengths and believe in our potential, we begin creating the future we want.”

This belief shapes her work with women seeking greater independence, clarity and purpose.

A Mother’s Greatest Achievement and a Lasting Legacy

Despite her professional recognition, Yasmine considers raising her daughter her most meaningful achievement.

Seeing her daughter grow into a strong, balanced and mature young woman, while recognizing her mother as a role model, represents something deeply personal.

Maintaining financial independence and creating a secure life for them both are equally important parts of her story.

She also takes pride in remaining authentic, even when social expectations encourage people to present themselves differently.

Looking ahead, Yasmine hopes to expand her influence across the Middle East and GCC before reaching wider international audiences.

Her vision is to make coaching, mentorship and wellbeing more accessible while empowering women who may not yet recognize their own capabilities.

Ultimately, Yasmine’s journey demonstrates that professional success becomes more meaningful when it creates opportunities for others.

Her greatest legacy may not be the businesses she builds, but the confidence, courage and transformation she inspires in the people she helps.

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