Mohammad Al-Sallal Builds TruTed Through Innovation, Determination and Engineering Excellence

Nazma Khan
Nazma Khan
Content Writer
Nazma Khan is a creative Content Writer based in the UAE, specializing in feature articles, digital storytelling, and editorial content. She is passionate about crafting engaging...
- Content Writer

Turned Real Estate Experience Into Remarkable Success

Success does not always begin with a university degree, financial support, or a perfect business plan. Sometimes, it begins with a young person willing to work different jobs, save money, and believe in an idea that others cannot yet see.

For Mohammad Al-Sallal, the founder of TruTed, that belief became the foundation of an entrepreneurial journey that started in Amman, Jordan.

At just 19 years old, Mohammad launched his software company in 2016 with 5,000 Jordanian dinars saved through jobs as a salesman, valet, and Uber driver.

Today, TruTed has delivered more than 600 software projects, expanded its international presence, and developed solutions for businesses across different industries.

But Mohammad’s story is not simply about building a successful technology company. It is about challenging traditional expectations, earning opportunities through hard work, and protecting businesses from the growing risks of poorly developed software.

A Childhood Lesson That Shaped His Entrepreneurial Mindset

Long before Mohammad became an entrepreneur, his father introduced him to an important lesson about responsibility.

At the age of ten, Mohammad began accompanying his father to work. Instead of receiving special treatment as his son, he was treated like an employee.

At the time, the experience was difficult to understand.

Years later, Mohammad recognized the purpose behind his father’s approach. He wanted his son to understand that opportunities and achievements should be earned rather than simply inherited.

That lesson became an important part of Mohammad’s personal philosophy.

He learned to value discipline, independence, and the satisfaction of building something through his own efforts.

These principles would eventually guide him through educational challenges, difficult jobs, and the uncertainty of starting a business.

Leaving University and Choosing an Unconventional Direction

Mohammad’s educational journey did not follow the traditional path expected of many aspiring professionals.

During his second year at university, he decided to leave with a GPA of 1.2.

He felt that the academic system did not match the way he learned or developed his abilities.

For many young people, leaving university without completing a degree can create uncertainty about their future.

Mohammad faced that uncertainty by choosing practical experience and independent learning.

Rather than waiting for the perfect opportunity, he began working in different roles.

He became a salesman, worked as a valet, and drove for Uber.

Before accepting opportunities, he asked himself whether the experience would move him closer to his ambitions.

These jobs helped him develop communication skills, discipline, and a deeper understanding of customers and everyday business challenges.

Starting TruTed at Nineteen With His Own Savings

In 2016, Mohammad took a major step toward entrepreneurship.

At just 19, he invested 5,000 Jordanian dinars from his personal savings to establish TruTed.

He did not begin with a large team, wealthy investors, or extensive technical resources.

Instead, he relied on determination and a willingness to learn.

Before developing his product, Mohammad tested the business concept directly with potential customers.

Wearing a suit, he visited shops and introduced the idea as though the product already existed.

These conversations helped him understand what business owners actually needed.

Rather than building technology based only on assumptions, he listened to the market first.

This practical approach became an important part of his entrepreneurial development.

Learning Software Development Through Real World Experience

Building a software company without a completed university degree required Mohammad to develop technical knowledge independently.

He approached more than 15 companies and 30 freelance teams to understand how software products were designed and delivered.

Through these interactions, he explored development processes, technical challenges, and the responsibilities involved in building reliable systems.

His learning journey was shaped by observation, questions, experimentation, and practical experience.

Instead of treating his unconventional background as a permanent limitation, he used it as motivation to continue developing his abilities.

This period helped him understand that software engineering requires more than writing code.

It also demands planning, problem solving, testing, architecture, and long term responsibility.

Mohammad Al-Sallal Turning Early Recognition Into Business Growth

A significant milestone arrived in 2019 when the first version of TruTed received three Spark awards.

For Mohammad, this recognition represented an important moment in the company’s development.

It provided encouragement after years of effort and uncertainty.

As TruTed continued growing, its portfolio expanded to include software solutions for businesses operating in different industries.

According to Mohammad, the company has delivered more than 600 projects over a period exceeding ten years, without receiving a negative client review.

This is a company reported achievement that reflects his emphasis on client satisfaction and consistent service.

For Mohammad, business growth is meaningful only when customers can depend on the systems they receive.

Why Mohammad Is Warning Businesses About AI Generated Code

Today, one of Mohammad’s strongest professional concerns involves the increasing reliance on artificial intelligence to generate software.

AI coding tools can help developers work faster, but he believes companies should understand the risks of using generated code without proper engineering oversight.

A system may appear functional while containing hidden security weaknesses, unreliable logic, or architectural problems.

These issues can become especially serious in large scale business applications.

Mohammad warns that poorly understood code may create maintenance difficulties, unexpected failures, and expensive technical problems long after a product launches.

His position is not against artificial intelligence itself.

Instead, he advocates using AI as a supporting tool while keeping qualified engineers responsible for technical decisions.

Building Software That Businesses Can Trust

At TruTed, Mohammad emphasizes human led engineering and carefully structured software development.

The company promotes hand coded systems supported by stable, API first architecture.

This approach is intended to help businesses develop platforms that can be maintained, integrated, and expanded as their needs change.

Mohammad is particularly critical of what is commonly called vibe coding, where developers rely heavily on AI generated solutions without fully understanding the underlying implementation.

He believes technology should be developed with accountability rather than convenience alone.

His philosophy is captured in a clear statement.

“Nothing is given, everything is earned.”

For Mohammad, that principle applies equally to entrepreneurship and software quality. Trust must be built through consistent effort, responsible decisions, and results.

Delivering Technology Across Different Industries

TruTed’s project experience includes systems designed for industries with different operational requirements.

Among the examples Mohammad highlights is an aircraft maintenance system used by international airlines.

The company has also developed a digital menu platform adopted by businesses across several countries.

These projects demonstrate the variety of software challenges TruTed has undertaken.

From aviation related operations to everyday commercial services, each sector requires an understanding of its specific processes and technical needs.

Mohammad sees this diversity as an opportunity to apply engineering knowledge to practical business problems.

His long term focus remains on developing software that clients can continue using and improving over time.

Taking a Jordanian Technology Company Into International Markets

Mohammad’s ambitions extend beyond Jordan.

TruTed has established a presence in Turkey and the United States, while its international expansion efforts include Algeria, Germany, Dubai, and Riyadh.

For Mohammad, entering new markets represents an opportunity to demonstrate that a technology company originating in Amman can serve businesses internationally.

However, he believes expansion should never come at the expense of engineering standards.

His goal is to build recognition through dependable systems, strong client relationships, and consistent technical quality.

Rather than pursuing growth for its own sake, he wants TruTed to become associated with software that businesses can trust over the long term.

Balancing Entrepreneurship With Fatherhood and Family

Behind Mohammad’s professional ambitions is another important part of his life.

He married in 2022 and is now the father of two sons.

Family has given his entrepreneurial journey an additional meaning.

The childhood lessons he learned from his father continue influencing how he thinks about responsibility, independence, and achievement.

He hopes his children will grow up understanding that a respected name can be built through effort rather than inherited through circumstance.

For Mohammad, creating a successful company is important, but passing meaningful values to the next generation carries a different kind of significance.

His experience reflects the challenge of building a business while remaining connected to family responsibilities and personal purpose.

A Future Focused on Automation and Responsible Innovation

Looking ahead, Mohammad envisions TruTed becoming a trusted international name in software engineering.

His plans include developing proprietary platforms that support automation and bring more business processes online.

He believes technology can simplify operations, improve efficiency, and help organizations adapt to changing demands.

At the same time, he intends to continue speaking about the importance of responsible software development.

As AI tools become more powerful, Mohammad wants businesses to recognize the difference between generating code quickly and building systems designed for long term reliability.

His ambition is to combine innovation with engineering discipline.

An Inspiring Journey Built on Courage and Hard Work

Mohammad Al-Sallal’s journey demonstrates that professional achievement does not always follow a conventional path.

From leaving university and working multiple jobs to founding TruTed at 19, he has built his career around independence, learning, and determination.

His story also highlights the importance of remaining committed to personal principles as a business grows.

Today, Mohammad continues pursuing international expansion while advocating responsible software engineering and human oversight of artificial intelligence.

For aspiring entrepreneurs, particularly young people across the Arab world, his journey offers a powerful reminder.

A difficult beginning does not determine the future. With discipline, curiosity, and the courage to create opportunities, an ambitious idea can grow into something far greater than its starting point.

Follow Mohammad Al-Sallal on Instagram

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Nazma Khan is a creative Content Writer based in the UAE, specializing in feature articles, digital storytelling, and editorial content. She is passionate about crafting engaging narratives that showcase the achievements of professionals, entrepreneurs, and brands. ✍️